Part One: Terms & Conditions
1. Scope and Acceptance
Flores Concepts, LLC is the parent company of Si Charro. Si Charro is the restaurant group under which the covered restaurant brands operate. Each covered restaurant is operated by its own affiliated limited liability company. The applicable restaurant operating company may be identified on a receipt, reservation confirmation, event agreement, gift card, promotion, or other transaction record.
These Terms & Conditions, referred to as the “Terms,” apply to websites, webpages, online stores, reservation tools, waitlists, online ordering, gift cards, rewards, promotions, contact forms, catering inquiries, event services, and other digital or restaurant services operated by or on behalf of Flores Concepts, LLC, Si Charro, or a covered restaurant operating company. In these Terms, “Si Charro,” “we,” “us,” and “our” refer to the company or restaurant responsible for the applicable website, transaction, reservation, event, or service.
- The Hills Tucson
thehillstucson.com - El Charro Café
elcharrocafe.com - Charro Steak and Charro del Rey
charrosteak.com - The Monica
themonicatucson.com - Si Charro Restaurants
sicharro.com
By accessing or using a covered website or digital service, placing an order, purchasing or using a gift card, making a reservation, joining a waitlist, or otherwise interacting with a covered service, you agree to these Terms. If you do not agree, do not use the applicable website or service.
Additional terms disclosed during a transaction, reservation, promotion, event booking, gift card purchase, or other service are incorporated into these Terms. If a specific written agreement, restaurant website, reservation page, gift card term, or promotion rule conflicts with these general Terms, the more specific terms control for that transaction or service.
2. Website Use and Eligibility
You may use our websites only for lawful, personal, and noncommercial purposes unless we give prior written permission for another use. You must provide accurate, current, and complete information when making purchases, reservations, inquiries, or account requests.
You must be at least 18 years old, or the age of majority where you live, to create an account, enter a binding purchase or event agreement, or otherwise use a service that requires legal capacity. Alcohol may be purchased, possessed, or consumed only by persons who are at least 21 years old and who provide valid identification when requested.
You may not:
- Use the websites or services for fraud, unlawful activity, harassment, or abuse.
- Attempt to gain unauthorized access to accounts, systems, payment data, or nonpublic areas.
- Introduce malware, interfere with security, overload services, or disrupt another user.
- Scrape, harvest, copy, republish, or commercially exploit content without written permission.
- Impersonate another person, submit false information, or misuse discounts, rewards, reservations, or gift cards.
- Use automated tools to reserve tables, purchase limited offers, or interfere with fair access.
We may suspend or terminate access, cancel a transaction, or refuse service when we reasonably believe these Terms, applicable law, safety requirements, or the rights of another person have been violated.
3. Restaurant Information, Menus, Pricing and Availability
We work to keep restaurant descriptions, locations, hours, menus, prices, photographs, ingredients, promotions, and availability accurate. Restaurant operations can change, sometimes without advance notice. Items may be unavailable, substitutions may occur, menus may differ by location or service channel, and prices may change.
Online photographs are illustrative. Appearance, portioning, packaging, presentation, availability, and ingredients may vary. Taxes, service charges, delivery fees, gratuities, packaging fees, minimums, deposits, and other charges may apply when clearly disclosed.
If an online price, product description, promotion, or availability statement is materially incorrect, we may correct the error, contact you for instructions, or cancel and refund the affected transaction. We do not guarantee the availability or quality of food after it is handled, transported, or delivered by a third party delivery provider.
4. Reservations, Waitlists and Seating
Reservation practices vary by restaurant and location. Each restaurant website contains its own reservation link, availability, current instructions, and restaurant specific information. Some covered restaurants accept advance reservations, while others primarily serve walk in guests or provide special arrangements for larger parties.
Reservation confirmation
A reservation request is not confirmed until you receive a confirmation from the restaurant or its reservation provider. Please review the restaurant, location, date, time, party size, and all disclosed terms before completing the reservation.
Arrival and complete party requirement
All members of the party must arrive within 15 minutes of the confirmed reservation time. If the complete party is not present within that period, the reservation is given up and the restaurant may offer the table to other guests. Seating after a reservation is released is subject to current availability and may require joining the waitlist.
Party size, deposits and charges
Reservations for parties of 14 or fewer do not have a reservation charge or deposit. Parties of 15 or more must contact the applicable restaurant directly. The restaurant will determine whether a deposit, minimum purchase, cancellation charge, event agreement, or other large party term applies. Any such requirement will be disclosed by the restaurant before the large party reservation is completed.
Seating and special requests
- Changes to party size, time, seating area, accessibility needs, or special requests are subject to availability.
- Patio, booth, bar, window, quiet area, and other seating requests are preferences and are not guaranteed.
- Outdoor seating may be changed or canceled because of weather, temperature, air quality, safety, or operational needs.
- We will make reasonable efforts to address celebrations, dietary notes, accessibility requests, highchairs, and other preferences, but a submitted request does not guarantee fulfillment.
Restaurant and provider terms
The individual restaurant website, reservation link, confirmation, and any direct communication from the restaurant provide the controlling information for that reservation. Reservations may also be processed by a third party provider. The provider’s terms and privacy policy also apply to information submitted through its service.
5. Large Parties, Catering, Banquets and Private Events
Large party dining, catering, banquets, buyouts, private dining, weddings, and special events may require a separate proposal, banquet event order, contract, deposit, payment schedule, food and beverage minimum, service charge, cancellation policy, guest count deadline, venue rule, or damage provision.
A date or space is not guaranteed until the applicable written requirements are completed and any required deposit is received. Estimates are not final contracts. The signed event agreement controls if it conflicts with these general Terms.
Final menu selections, attendance counts, outside vendor access, décor, entertainment, photography, alcohol service, cleanup, insurance, permits, and event timing may be subject to written approval and additional charges. Deposits, cancellations, refunds, rescheduling, and force majeure will be handled under the event agreement.
6. Online Orders, Pickup, Shipping and Delivery
You are responsible for checking the restaurant location, pickup or delivery method, contact information, requested time, item selection, quantities, dietary notes, address, and total before submitting an order. An order is accepted when confirmed by us or the applicable ordering provider.
- Preparation and delivery times are estimates and may change because of demand, traffic, weather, staffing, safety, or other conditions.
- Orders may be modified or canceled only when the restaurant or provider can reasonably accommodate the request.
- Prepared food, perishable goods, custom products, and gift cards are generally final sale unless the item is incorrect, defective, not delivered, or a refund is otherwise required by law.
- Report a missing, incorrect, or materially damaged order promptly to the restaurant or platform that processed it.
- Third party delivery, nationwide shipping, and marketplace orders are also governed by the provider’s terms, fees, refund rules, and privacy practices.
We may refuse or cancel an order because of an error, product unavailability, suspected fraud, payment failure, legal restriction, unsafe delivery condition, or service area limitation. If we cancel an accepted paid order, we will issue an appropriate refund to the original payment method unless another lawful resolution is agreed upon.
7. Gift Cards and Promotional Cards
Gift card programs may differ by brand. The card, purchase page, receipt, carrier, promotional materials, and current gift card policy identify the issuer, participating locations, and any program specific restrictions.
Participating locations
Si Charro gift cards are redeemable only at participating locations identified at the time of purchase or on the current gift card page. A card may exclude airport, stadium, concession, licensed, franchised, operated by third parties, special event, or other locations. The Hills Tucson gift cards are redeemable at The Hills Tucson unless the card expressly lists additional participating locations.
Purchased funds and expiration
Purchased gift card funds do not expire. A physical card, electronic code, or device may have a replacement or system date, but the underlying purchased value remains available as required by applicable law. Contact us if a card or code needs replacement.
Promotional and bonus cards
Promotional cards, complimentary cards, rewards, coupons, bonus cards, and other value provided without payment may have an expiration date, redemption window, blackout date, minimum purchase, location restriction, rule against combining offers, or other limitation. Those restrictions will be disclosed with the promotion and are separate from purchased gift card funds.
Gratuity
Gift cards may be applied to eligible restaurant charges, but a gift card cannot be used to pay a gratuity or tip. A gratuity cannot be added to or charged against a gift card balance. The guest must use another accepted payment method for any gratuity or tip.
General gift card rules
- Gift cards are not credit or debit cards and may not be redeemed for cash except where required by law.
- Gift card purchases are generally final sale except where applicable law requires otherwise.
- Gift cards may not be used to purchase other gift cards unless expressly allowed.
- The number or total value of cards used in one transaction may be limited if disclosed by the restaurant or promotion.
- Online redemption, event use, and combination with discounts or rewards may vary by card program and location.
- Previously purchased gift cards, rewards value, discounts, and promotional value may not be used to purchase a promotional gift card offer unless the offer expressly allows it.
- Lost, stolen, destroyed, or used cards are treated like cash. Replacement may be available only when supported by proof of purchase, the card number, and a verifiable remaining balance.
- We may refuse, suspend, or void a card or transaction when we reasonably suspect fraud, alteration, unauthorized use, resale abuse, or a payment reversal.
Seasonal gift card promotions
Seasonal promotions, including Xmas in July, are governed by the current promotion page and the terms displayed at the time of purchase. Promotion dates, participating restaurants, service charges, redemption restrictions, employee eligibility, loyalty treatment, gratuity restrictions, and maximum redemption amounts may change from year to year. Current promotional terms control over archived or older materials.
Gift card balances may be checked at Si Charro gift card balance page or through the balance service identified on the card.
8. Rewards, Discounts, Promotions and Contests
Rewards programs, loyalty points, coupons, discount codes, raffles, sweepstakes, giveaways, limited offers, holiday promotions, and other campaigns may have separate eligibility, timing, redemption, location, and purchase requirements.
- Rewards and promotional value are not cash, have no cash value, and are nontransferable unless the program states otherwise.
- Points or rewards may not be earned on gift card purchases, taxes, fees, gratuities, or excluded products when disclosed by the program.
- Offers may not be combined unless expressly permitted.
- We may correct errors, prevent misuse, and cancel or adjust improperly issued rewards.
- We may change or end a rewards program prospectively, subject to applicable law and any required notice.
- Contests and sweepstakes are governed by their official rules. No purchase is necessary when stated by law or the official rules.
If promotion specific terms conflict with this section, the promotion specific terms control.
9. Food Safety, Allergens, Dietary Requests and Alcohol
Allergens and dietary requests
Our kitchens handle common allergens and cannot guarantee that any item is completely free from allergens, gluten, cross contact, or ingredients used elsewhere in the facility. Menu labels such as gluten friendly, vegetarian, vegan, or plant based describe recipe intent and do not guarantee an free from allergens preparation area.
Tell restaurant staff about food allergies or essential dietary needs before ordering. Online notes are helpful but may not be reviewed in time to prevent cross contact. Guests with severe allergies should speak directly with a manager before ordering.
Raw or undercooked foods
Consuming raw or undercooked meat, poultry, seafood, shellfish, or eggs may increase the risk of foodborne illness, especially for people with certain medical conditions. Applicable consumer advisories may appear on menus.
Alcohol
Alcohol service is limited to guests who are at least 21 years old and provide valid, acceptable identification. We may refuse or stop alcohol service when required by law or when necessary for safety. Alcohol orders, pickup, and delivery may have additional location, identity verification, and recipient requirements.
10. Guest Conduct, Safety, Pets and Accessibility
We aim to provide a safe and welcoming experience. Guests must follow lawful restaurant rules and staff directions. We may refuse service or ask a guest to leave for unlawful, threatening, abusive, dangerous, disruptive, intoxicated, harassing, discriminatory, or destructive conduct, or when necessary to protect guests, employees, property, and operations.
Service animals are welcomed as required by law. Pets may be allowed only in designated areas and subject to location rules, health requirements, weather, capacity, and staff direction.
Contact the applicable restaurant in advance for reasonable accessibility requests. We will make reasonable efforts to support accessible dining and website use consistent with applicable law.
Parking areas, garages, sidewalks, valet services, and nearby lots may be owned or operated by third parties. Unless we directly operate the service, we are not responsible for third party parking operations, rates, enforcement, damage, theft, or loss.
11. Media, Photography, Filming and User Content
Personal photography
Personal photos and short personal videos are generally welcome in public, authorized areas when they do not interfere with service, block walkways, disturb other guests, capture confidential information, or create a safety concern. Flash, lighting, tripods, stands, microphones, large equipment, staged shoots, and prolonged use of an area may require prior approval.
Respect for guests and employees
Do not photograph or record other guests, private events, employees, or minors without appropriate permission. A guest’s ability to take personal photographs does not override another person’s privacy, publicity, intellectual property, or safety rights.
Individual restaurant approval
Each restaurant reviews and approves media requests individually. Approval from Flores Concepts, LLC, Si Charro, or one restaurant does not automatically authorize photography or filming at another restaurant. All approvals must be in writing from the specific restaurant where the activity will occur.
Professional, commercial and editorial production
Professional photography, paid or barter based shoots, influencer campaigns, advertising, product shoots, fashion shoots, music videos, television, film, livestreaming, news production, and other commercial or editorial uses require prior written approval from the applicable restaurant.
Site fees, food or beverage minimums, certificates of insurance, required coverage amounts, location agreements, releases, staffing charges, security requirements, time limits, and other conditions depend on the restaurant, requested date, day of the week, time, crew size, equipment, intended use, and current operations. Requirements and availability are handled individually by each restaurant.
Approval to enter or dine at a restaurant is not permission to use the restaurant name, trademarks, logos, artwork, décor, recipes, employees, guests, or property in a commercial production.
News and media inquiries
Members of the news media should contact the specific restaurant through the contact information on its website and identify the outlet, deadline, intended use, crew size, equipment, requested date, and requested restaurant. General inquiries may also be sent to legal@sicharro.com.
Restaurant created event media
We may photograph or record public restaurant events, promotions, and community activities for news, archival, security, or marketing purposes. Where reasonably practicable, we will provide notice and help guests avoid featured capture or request removal from future marketing use. Private events are governed by the event agreement.
Social media and user submitted content
You retain ownership of original content you create. Tagging a restaurant or using a brand hashtag does not by itself transfer ownership. Sharing or reposting through a social platform may occur as allowed by that platform. For broader marketing use, we may ask for permission. If you affirmatively grant permission or submit content under campaign terms, you grant the rights described in that permission request or campaign.
You represent that content you submit is accurate, lawful, and does not violate another person’s copyright, trademark, privacy, publicity, or other rights. We may remove content from our channels when it violates law, platform rules, these Terms, or community safety.
12. Third Party Services, Links and Platforms
Our websites may link to or embed services operated by reservation providers, online ordering systems, delivery companies, payment processors, gift card platforms, rewards providers, mapping services, social media networks, analytics providers, job platforms, event vendors, and nationwide shipping marketplaces.
Third party services are governed by their own terms and privacy policies. We do not control their systems, availability, security, content, pricing, decisions, or separate use of information. A link or integration does not necessarily mean that we endorse every third party product or practice.
Complaints about a third party transaction should first be directed to the provider that processed the transaction, while restaurant specific food or service concerns may also be submitted to us.
13. Intellectual Property, Disclaimers and Other Legal Terms
Intellectual property
Our websites and restaurant materials, including text, graphics, photographs, videos, menus, recipes, designs, logos, trademarks, trade dress, software, and compilations, are owned by or licensed to us and are protected by applicable law. No right or license is granted except the limited right to use the services as allowed by these Terms.
Service availability and disclaimers
To the fullest extent permitted by law, websites and digital services are provided “as is” and “as available.” We do not promise that a website, reservation system, ordering platform, gift card system, or other digital service will always be uninterrupted, free from errors, secure, or available. Nothing in these Terms excludes warranties or consumer rights that cannot lawfully be excluded.
Limitation of liability
To the fullest extent permitted by law, we and our owners, affiliates, officers, employees, agents, licensors, and service providers will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages arising from use of, or inability to use, a website or digital service. Any liability that cannot lawfully be excluded will be limited only to the extent permitted by applicable law.
This limitation does not apply where prohibited by law and does not limit responsibility for obligations that cannot legally be waived.
Indemnification
To the extent permitted by law, you agree to indemnify and hold harmless Flores Concepts, LLC, Si Charro, the applicable restaurant operating company, and their affiliates, officers, employees, and agents from third party claims arising from your unlawful use of the services, your material breach of these Terms, or content you submit that violates another person’s rights.
Force majeure
We are not responsible for delay or nonperformance caused by events beyond reasonable control, including severe weather, fire, utility or internet failure, labor disruption, public health events, governmental action, supply interruption, transportation failure, civil disturbance, or similar events. Specific event contracts may contain additional force majeure terms.
Governing law
These Terms are governed by the laws of the State of Arizona, without regard to conflict of law principles. Matters that are not subject to the arbitration section below will be brought in a state or federal court with jurisdiction in Pima County, Arizona, unless applicable law requires another location.
Changes, severability and no waiver
We may update these Terms by posting a revised version and changing the “Last updated” date. Material changes will apply prospectively unless otherwise permitted by law. If any provision is found unenforceable, it will be limited or severed to the minimum extent necessary, and the remaining provisions will continue in effect. Failure to enforce a provision is not a waiver.
Terms contact
Flores Concepts, LLC and Si Charro
847 E. 18th Street
Tucson, Arizona 85719
Phone: (520) 485 1922
Email: legal@sicharro.com
Online: Si Charro Contact Form
14. Arbitration and Class Action Waiver
Disputes covered by this section
This section applies only to disputes arising out of or relating to access to or use of a covered website or digital service. Covered disputes may include online orders, online gift card purchases, rewards accounts, digital promotions, reservation submissions, privacy requests, electronic communications, and these Terms.
This section does not apply to claims based primarily on bodily injury, food safety, premises conditions, or an incident occurring during an in person restaurant visit. It also does not apply to a claim that applicable law does not permit to be resolved through a predispute arbitration agreement.
Informal resolution first
Before starting arbitration, the person or company bringing the claim must send a written notice to legal@sicharro.com. The notice must include the claimant’s name and contact information, the facts supporting the claim, the restaurant or digital service involved, and the requested resolution. The parties will attempt in good faith to resolve the dispute for at least 30 days after the notice is received.
Binding individual arbitration
If the dispute is not resolved informally, either party may require the covered dispute to be resolved by final and binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules in effect when the claim is filed. The Federal Arbitration Act governs this arbitration agreement. If the Federal Arbitration Act does not apply, the Arizona Revised Uniform Arbitration Act governs to the extent applicable.
The arbitrator may award the same individual remedies that a court could award under applicable law. The arbitrator will apply these Terms and applicable law. Judgment on the arbitration award may be entered in a court with jurisdiction.
Small claims court
Either party may bring an individual claim in small claims court when the claim qualifies and remains only in that court.
Arbitration location and format
Arbitration may proceed through documents, by telephone, by video, or through an in person hearing. When an in person hearing is required, the consumer may choose the county where the consumer resides or Pima County, Arizona, unless the parties agree to another location or the applicable rules require otherwise.
Arbitration fees
Consumer fees will be allocated under the applicable Consumer Arbitration Rules. We will pay the administration and arbitrator fees that the business is required to pay under those rules. If applicable law requires a more favorable allocation for the consumer, that law will control.
Class action waiver
Each party may bring a covered claim only in that party’s individual capacity. Neither party may bring or participate in a class, collective, consolidated, coordinated, representative, or private attorney general proceeding concerning a covered dispute. The arbitrator may not combine claims of different people or preside over any class or representative proceeding unless all affected parties agree in writing after the dispute arises.
Option to reject arbitration
A consumer may reject this arbitration agreement by emailing legal@sicharro.com within 30 days after the consumer first uses a covered digital service after the effective date of these Terms. The email must include the consumer’s full name, the email address or phone number used with the service, and a clear statement that the consumer rejects the arbitration agreement. Rejecting arbitration does not affect the remaining Terms.
Severability of this section
If a court determines that the class action waiver cannot be enforced for a particular claim, that claim must proceed in court and not in arbitration. Any remaining covered claims will be arbitrated individually. All other enforceable portions of this section will remain in effect.
Back to topPart Two: Privacy Policy
15. Privacy Policy Scope
This Privacy Policy explains how Flores Concepts, LLC, Si Charro Restaurants, and the covered restaurants collect, use, disclose, and protect personal information when you interact with our websites, restaurants, reservation and waitlist services, online ordering, gift cards, rewards programs, events, customer support, marketing, guest WiFi where offered, social media, and other covered services.
This Policy does not control the independent privacy practices of third party reservation, ordering, delivery, payment, gift card, social media, career, or shipping platforms. Review their privacy policies when using their services.
16. Personal Information We Collect
The information we collect depends on how you interact with us. You may browse many parts of our websites without directly providing your name or contact information.
| Category | Examples | Typical sources |
|---|---|---|
| Contact and identifiers | Name, email, phone number, mailing or delivery address, account identifier, IP address | You, your device, reservation and ordering providers |
| Reservations and dining | Restaurant, date, time, party size, seating preferences, visit history, special requests, celebration notes | You, restaurant staff, reservation providers |
| Orders and transactions | Items ordered, purchase amount, pickup or delivery details, receipts, refunds, gift card activity, promotion use | You, point of sale systems, payment, ordering, delivery, and gift card providers |
| Payment related information | Payment token, card type, transaction status, billing details, fraud signals | Payment processors and transaction providers. We generally do not receive or store full card numbers. |
| Rewards and marketing | Program membership, points, offer history, email and text preferences, campaign engagement | You, rewards, email, text, and marketing providers |
| Communications | Messages, inquiries, reviews, feedback, survey responses, support records, event and media requests | You, social media, contact forms, customer support channels |
| Device and usage data | Browser, device type, operating system, referring page, viewed pages, clicks, approximate location, cookie identifiers | Your device, cookies, logs, analytics and advertising technologies |
| Media and content | Photos, videos, social posts, testimonials, event recordings, content you submit or permit us to use | You, photographers, event participants, public social media |
| Safety and security | Security camera footage, incident reports, fraud information, device and access logs | Restaurant systems, staff, service providers, law enforcement where applicable |
| Applicant information | Resume, work history, availability, references, qualifications, application communications | You, recruiting platforms, references, publicly available sources |
Potentially sensitive information
A dietary or accessibility request may reveal health related information. Precise location may be collected only when you enable a location feature. Please provide only information reasonably necessary for the request. We use this information to address the request, provide the service, protect safety, and comply with law.
Information collected automatically
When you use a website, we and our service providers may automatically collect device, log, cookie, analytics, and approximate location information. This may include IP address, browser, device, operating system, pages viewed, referring source, date and time, clicks, and interaction with emails or advertisements.
Information from other sources
We may receive information from reservation, ordering, delivery, payment, gift card, rewards, event, social media, analytics, advertising, recruiting, fraud prevention, and other providers. We may combine that information with information collected directly from you.
17. How We Use Personal Information
We may use personal information to:
- Provide restaurant services and fulfill reservations, waitlists, orders, deliveries, gift cards, rewards, catering, and events.
- Process transactions, issue receipts and refunds, confirm requests, and provide customer support.
- Communicate about reservations, orders, events, service changes, security, and account administration.
- Send marketing, promotions, offers, newsletters, and text messages when permitted by your choices and applicable law.
- Personalize content and understand restaurant, menu, website, and campaign performance.
- Operate, troubleshoot, secure, and improve websites, systems, guest services, and business operations.
- Detect fraud, misuse, chargebacks, unauthorized gift card activity, security incidents, and violations of these Terms.
- Protect guests, employees, property, legal rights, and public safety.
- Comply with tax, accounting, employment, health, safety, licensing, subpoena, court, and other legal obligations.
- Evaluate business transactions such as financing, reorganization, acquisition, or sale.
We may create aggregated or deidentified information that cannot reasonably be linked to an individual. We may use and disclose that information for lawful business purposes and will not attempt to reidentify it except as permitted by law.
18. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
- Affiliates and restaurants: covered restaurant brands and affiliated businesses that need the information to provide services or operate the group.
- Service providers: website hosting, IT, cloud storage, security, analytics, customer support, email, text messaging, printing, marketing, and professional service providers.
- Transaction partners: reservation, waitlist, point of sale, online ordering, delivery, payment, gift card, rewards, catering, event, and shipping providers.
- Advertising and analytics partners: providers that help measure site use, campaign performance, and advertising, subject to your choices and applicable law.
- Professional advisers: attorneys, accountants, insurers, auditors, consultants, and financial institutions.
- Legal and safety recipients: courts, law enforcement, regulators, government agencies, or other parties when disclosure is required or reasonably necessary to protect rights, safety, security, and legal interests.
- Business transaction recipients: parties involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, subject to appropriate protections.
- At your direction: other recipients when you request or consent to the disclosure.
19. Cookies, Analytics, Advertising and Preference Signals
At the current effective date, our analytics use is primarily focused on measuring site traffic, general website performance, page visits, and basic engagement. We do not currently use active advertising pixels for retargeting or targeted advertising.
We may activate advertising pixels, conversion tracking, audience measurement, retargeting, personalization, or similar technologies in the future. If and when those technologies are activated, we may collect more detailed information about interactions with our websites, advertisements, promotions, reservations, orders, and other digital services. We will update the applicable cookie tools, consent choices, and notices when required by law.
Depending on which technologies are active, we and our providers may use cookies, pixels, tags, local storage, software development kits, server logs, and similar technologies to:
- Keep websites and shopping functions working.
- Remember preferences and improve usability.
- Measure traffic, performance, engagement, and conversions.
- Prevent fraud and protect security.
- Understand how promotions and advertising perform.
- Deliver, personalize, or limit advertising when those tools are activated.
Cookie controls
You can adjust browser settings to block or delete cookies. Some website functions may not work properly when cookies are disabled. Where a cookie preference tool is available, you may use it to manage nonessential categories.
Do Not Track and Global Privacy Control
Browser “Do Not Track” signals are not interpreted consistently across the industry. We respond to legally recognized opt out preference signals, such as Global Privacy Control, where required by applicable law and where the signal can be connected to the browser or device making the request.
20. Email, Text Messages and Marketing Choices
You may unsubscribe from promotional emails by using the unsubscribe link in the message. Even after unsubscribing, we may send nonpromotional messages about transactions, reservations, orders, security, policy changes, or customer service.
Text messages
If you opt in to a text messaging program, message frequency may vary. Message and data rates may apply. Consent to marketing texts is not a condition of purchase. Reply STOP to opt out and HELP for help, or follow the instructions in the message. Carriers are not liable for delayed or undelivered messages. Transactional texts related to a reservation, order, waitlist, or account may be governed by the notice shown when you provide your number.
Phone calls and contact forms
We may use the contact details you provide to respond to your request and, when you separately choose marketing communications, to send offers or updates. If a call is recorded, we will provide notice when required by law.
21. Payment Information
Payments are generally processed by third party payment providers that maintain payment card security responsibilities. We may receive a transaction identifier, card type, last digits, billing information, payment status, fraud signal, and other information needed to complete and document the transaction. We generally do not receive or store a complete payment card number through our websites.
Payment processors use information under their own privacy policies and legal obligations. Do not send full payment card information through an ordinary contact form, email, social media message, or other unsecured channel.
22. Data Retention and Security
Long term retention and updates
We may retain and update personal information over the long term when it supports an ongoing guest relationship, reservation or order history, gift card or rewards administration, communication preferences, catering or event records, business operations, accounting, legal compliance, fraud prevention, security, dispute resolution, or another legitimate business purpose.
Long term retention does not mean that every record is kept permanently. Retention periods vary based on the type of information, the relationship, applicable law, operational need, and whether a dispute, investigation, legal hold, security concern, or continuing service exists. We may correct, update, archive, deidentify, or delete information when appropriate. Aggregated or deidentified information may be retained for longer periods.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, transmission, storage system, or security measure is completely secure. You are responsible for protecting account credentials and for notifying us promptly about suspected unauthorized use.
If a security incident requires notice under applicable law, we will provide notice as required.
23. Your Privacy Rights and Choices
Depending on where you live and subject to legal exceptions, you may have the right to:
- Request access to or confirmation of personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of personal information.
- Receive a portable copy of certain information.
- Opt out of the sale, sharing, or use of personal information for targeted advertising where applicable.
- Limit certain uses of sensitive personal information where applicable.
- Withdraw consent when processing is based on consent.
- Appeal a denied privacy request where applicable.
- Exercise rights without unlawful discrimination or retaliation.
Submitting a request
Submit a request by emailing legal@sicharro.com or through the Si Charro contact form. Write “Privacy Request” in the subject or message details. Describe the right you wish to exercise and identify the restaurant, transaction, email address, phone number, or account involved.
Verification and authorized agents
We may verify your identity by matching information you provide with information already maintained by us or a service provider. We will request only information reasonably necessary for verification. An authorized agent may submit a request when permitted by law, but we may require proof of authorization and direct identity verification.
Requests involving third party platforms
If information is controlled independently by a reservation, delivery, payment, social media, career, or other platform, you may also need to submit a request directly to that provider.
24. Children, International Visitors and Third Party Sites
Children
Our websites and online services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from a child under 13 without legally required parental consent. A parent or guardian who believes a child provided information may contact us to request review or deletion.
International visitors
We are based in the United States. If you access our services from outside the United States, information may be transferred to, stored in, and processed in the United States and other locations where our providers operate. Those locations may have different data protection laws than your home country.
Third party websites and social media
Links, embedded content, plugins, social media pages, reservation tools, ordering platforms, maps, and other third party services may collect information independently. Their privacy policies govern their practices. We encourage you to review those policies before providing personal information.
25. Changes to This Privacy Policy and Contact Information
Changes
We may update this Privacy Policy to reflect changes in our services, technology, information practices, vendors, analytics, advertising tools, or legal obligations. We will post the revised Policy and update the date at the top. When required, we will provide additional notice or seek consent.
Contact us
Privacy Request
Flores Concepts, LLC and Si Charro
847 E. 18th Street
Tucson, Arizona 85719
Phone: (520) 485 1922
Email: legal@sicharro.com
Online: Si Charro Contact Form
Please write “Privacy Request” in the subject or message details and identify the restaurant or service involved.

